Apple Releases 3 New iPhone Ads

Apple has released three new ads to demonstrate the use of the iPhone App Store on their website recently.

They might not be newsworthy, but if you a have a few minutes to spare, then can check them out after the jump.

Lonely Planet:

The "Lonely Planet" Ad demonstrates downloading Lonely Planet's Mandarin Mobile Phrasebook to learn how to ask for a restaurant recommendation.

Cro Mag:

The "Cro Mag" ad demonstrates downloading Pangea Software's Cro-Mag Rally iPhone game and the use of the iPhone's accelerometer for game control.

Vicinity:

The "Vicinity" ad demonstrates downloading ActiveGuru's Vicinity which helps in finding a nearby café along with directions.

The latest ads which demonstrates how to use the App Store and shows iPhone apps being downloaded and installed over-the-air really fast in the latest ads has not generated any controversy (thankfully) like Apple's last ad which talked about how you can do most things on the internet "twice as fast" with iPhone 3G as in comparison to the first generation iPhone which had generated quite a bit of controversy in the blogosphere with some folks complaining that the ad was misleading, and that it sets wrong expectations.

Brumi, one of the readers here at iPhone Hacks had highlighted two great points that were made during the debate (here) on whether Apple was trying to mislead us with the ad. Those were:

"A) Consumers are aware that commercials are not "real". A typical fast food or beer commercial exemplifies this.
B) Most commercials are usually limited to 30 second spots, so filming 'real-time' is pointless."

I agree. What do you think of the new iPhone ads?

[via Mac Rumors]

 

 

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Comments

[nicolas]

its advertisement, what you expect? they are trying to make sells. Its lik ecar ads "our car makes 30-32 MPG" meanwhile real tests get an estimated 25-28 MPG, companies are always going to exagerate a little in order to pump sells. Wouldn't you do the same???

[TJ]

I don't care for the ad about Vicinity because the app itself has received terrible reviews. The other ads are okay I guess, but I feel they could maybe try showing off the white iPhone too, if nothing else at least it would generate a bit more buzz about it being offered in white. I mean, most people I asked had no clue the iPhone even came in white, which is a serious flaw in Apple's Advertising. The White one is the premium one, so to speak. 16gb and a unique look. Sorta like when the black ones first came out and everyone wanted those because they were more unique than the standard white ones. This is the opposite. Apple has two colors: black and white. They switch off every few years as to which one is premium and which one is standard.

Other than that, I think that people in the blogosphere should get a f***ing life and stop complaining that the ads are misleading. YOU BLOGGERS ARE TECHNOPHILES AND YOU FRIGGIN KNOW WHAT THE IPHONE IS ACTUALLY CAPABLE OF, SO STOP ACTING LIKE YOU DON'T!!!!! Geez, it's like you think you need to speak for the idiotic masses of people that actually think what they see in commercials is real, which you don't. They can buy the iPhone 3G and be disappointed that it can't load a webpage instantly, and that's their punishment for being so damn uninformed.